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Join Ben Woo on October 9, 2013 at 2pm ET for a one hour webinar on this topic!

 

Overview

There has been so much discussion about the potential benefits of big data to marketing organizations. How can your marketing organization seize the advantage now? What do you need to know? This webinar provides a look at the opportunities big data can

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provide to your marketing department, and some of the challenges you can expect!

Key Takeaways

Case studies to be covered include:

  • A grocery chain that used big data analysis to optimize revenue
  • A wireless carrier that improved customer retention through big data analysis
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