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CloserStill Media presents agenda for Powering the Cloud 2014

Support from leading cloud services companies and biggest names in tech;

dedicated content theatres for a bespoke event experience

London, 30th September 2014 – CloserStill Media, the organiser of Powering the Cloud, today unveiled the preliminary conference agenda, featuring some of the biggest names in the cloud services industry as well as technology powerhouses from Germany and around the world. The highlights of the event, which takes place on 28th and 29th October in Messe Frankfurt, include the new virtualisation, infrastructure and platforms theatre will be sponsored by Amazon Web Services and explore why the right strategies, platforms, and simplified infrastructures will offer a solid proposition for large and small organisations alike. Further theatres and content streams include private and hybrid cloud, cloud management, services and applications, security and compliance, service providers and cloud ecosystem, cloud innovations, storage innovation and software-defined data centre and networks. In addition to the focused streams, the keynote theatre sponsored by SAP will host German and international cloud leaders, senior industry experts and executives who are driving a “cloud first” IT strategy across their businesses. Speakers will deliver their outlooks of the cloud’s future, as well as share their strategies for a successful cloud implementation.

Attendees will be able to choose from over 200 presentations focusing on key verticals including banking and finance, retail, manufacturing, telecommunication and government as well as tailored content for smaller and medium-sized businesses. Powering the Cloud is the leading specialist cloud event in Germany covering key technologies such as infrastructure, security, networks, cloud services and applications as well as storage and combining a high-level conference, exhibition, hospitality and networking opportunities.

“When we took over Powering the Cloud our aim was to harness the momentum of today’s rapidly-evolving, vibrant and booming cloud market place and use it to create an event that offers companies of all sizes and from all industries a platform where they can learn, exchange ideas and discover ways to streamline their IT organisations,” said Thomas Standley, Group Show and Digital Director. “The support we have received from the leading names in the cloud services market as well as some of the biggest German and international technology brands such as SAP, Deutsche Telekom, IBM, Google and Amazon Web Services has helped us form an agenda that is not only packed full of practical information and tangible content. It is also flexible and varied in order to enable visitors to create a personal event programme that meets their companies’ needs now and in the future. The quality and quantity of registrations from all over Europe and Germany in particular confirm the timeliness and relevance of the topics and presentations on offer to large enterprises, SMBs and the technology ecosystem alike.”

The event is endorsed by the Storage Networking Industry Association (SNIA) Europe and supported by key German cloud and technology associations and expert groups including BITKOM, Bitmi-IT-Mittelstand e.V, TeleTrusT – Bundesverband IT-Sicherheit, Storage Consortium, VIRZ (Verband Innovatives Rechenzentrum),,, German Cloud and Cloud Services Made in Germany. Leading international associations and independent analysts such as SanBoard, Data Centre Alliance, CSA, IDC, 451 Research and Neuralytix have also contributed to the agenda.

To date, speakers include:

  • Heike Raab, Deputy Minister, Ministry of the Interior for Sports and Infrastructure
  • Daniel Marion, Head of ICT, UEFA
  • Dr Hans-Joachim Popp, CIO, Deutsches Zentrum für Luft- und Raumfahrt e.V. (German Aerospace Center)
  • Sven Denecken, SAP Global Vice President, Customer and Partner Strategy Cloud Solutions, SAP
  • Mark Roggenbuck, Chief Information Security Officer (CISO), Schuler Group
  • Stuart Boardman, Senior Business Consultant, Business & IT Advisory, KPN
  • Thomas Wenninger, COO, Head of IT Infrastructure, University of Salzburg
  • Hans Fabian, CIO, Schufa Holding
  • Ali Tabatabaei, CIO, Materialprüfungsanstalt, Universität Stuttgart
  • Frank Scholz, CIO, DB Regio
  • Thomas Hochmuth, Project Lead – IT Manager, Mann + Hummel GmbH
  • Heiko Michelsen, Leader Virtualization & Cloud Services, ING DIBA AG
  • Frank Hilgendorf, Leiter DB & IT-Operating, Berenberg Bank
  • Martin Geier, General Manager, Amazon Web Services Germany
  • Pelle Aardewerk, Project Assurance Manager – Top Projects, Shell
  • Martin Klaus, Expert Level, Innovation, Deutsche Post
  • Dean Flanders, Head of Informatics, Friedrich Miescher Institute for Biomedical Research, Novartis Research Foundation
  • Christian Schulz, Head of IT Infrastructure, Nobel Biocare

The companies that have already signed up to sponsor the 2014 event include: Adaptec by PMC, AIC, Allied Telesis, Amazon Web Services, Anexia GmbH, Aptare, Avnet, Blancco, Boston, Brocade, CommVault, Data Direct Networks, DataCore Software, Deutsche Telekom, DotHill, Dunkel GmbH, Emulex, Equinix, EU Networks, ExoScale, FalconStor, Fast LTA, Fujitsu, Global Cloud Xchange, HITACHI, IBM, Idamas, InContinuum, Interoute, Interxion, Micron, Mozy by EMC, NetApp, Nexsan by Imation, NFON, Nutanix, PoINT, Qlogic, Quantum, Rausch Netzwerktechnik GmbH, RedHat, Riverbed Technology, Samsung, Sandisk, SAP, Software AG, SolareFlare, SolidFire, Spectra Logic, StorGrid, StorMagic, Taleena, Tata Communications UK, Tintri, Toschiba, Trend Micro, Unitrends, Veeam, Virtual Instruments, Zadara und Zerto.

Data Centre World Germany sponsors include:

Anixter, APC, Aten, Austin Hughes, Cnet Training, Commscope, Corning, Correct Power Institute, CPI, Datwyler Cables GmbH, Daxten GmbH, Deerns, Dycem, E1E10, e3 computing, Eaton, EDP, Exfo, Fluke, Geist, GEZE GmbH, Hoval GmbH, Huber & Ranner, Huber + Suhner, ICTRoom, IEClock, InnovIT AG, intimus International GmbH, IXIA Technologies, Janitza Electronics, JDSU, M+W Group, Oil Tank Supplies, Opternus, Panduit, Pentair Schroff GmbH, Power Shield, Prolabs, Raritan, Rentaload, RFCode, Schleifenbauer, SDMO GMBH, Server Technology, Splice Group, Starline, Stulz, TE Connectivity, The MaxxGuard, The Siemon Company, Trackit, Triotonik, ttsp hwp seidel, Tyco, EPI Data Centre Training & Certification, Yandree GmbH

End users and channel partners can register for free at using the promo code P35M14. Powering the Cloud delegates also have free access to Data Centre World Germany which is taking place at the same time.

About Powering the Cloud

A world-class event made in Germany, Powering the Cloud is Germany’s leading IT infrastructure and cloud computing conference. It caters for IT professionals looking to find out about the latest technologies, to meet with leading, innovative and emerging organisations, to gather and share ideas, and to network with industry peers. From CIOs to storage managers, from security administrators to virtualisation architects and everyone in between, IT professionals from companies and organisations of all sizes have been coming to this event in great numbers since it first opened its doors in Frankfurt in 2004. Since then the conference and its expo have evolved to mirror the developments in the IT industry and Powering the Cloud – together with the co-located Data Centre World Germany – now covers all the key cloud and data centre technologies its delegates are responsible for including infrastructure, security, networks, cloud services and storage. Among the many reasons that have been attracting delegates year after year to the event is the combination of high level, strategic content, views and opinions from some of the industry’s top experts, analysts and vendors. To find out more about Powering the Cloud please visit

About CloserStill Media

CloserStill Media – often described as the fastest growing business media company in the UK –specialises in high-value, content-driven events and the nurturing of B2B or professional communities. The company operates chiefly in the healthcare and technology markets. CloserStill’s portfolio includes some of the UK’s fastest-growing and often award winning events including Learning Technologies, Cloud Expo Europe, Cloud Expo Asia, Health+ Care, The Pharmacy Show and The London Vet Show. In the last four years CloserStill has been repeatedly recognised as a leading innovator with its teams and events winning multiple Awards including Best Marketing Manager – four times in succession – Best Trade Exhibition, Best Launch, Rising Star, Best Operations Manager, Best Sales Manager and Management Team of the Year.