Informatica Expands Partnership with Google to Enhance Marketing Analytics and Power Data Warehouse Modernization on Google Cloud

by | Mar 9, 2017

Industry News

REDWOOD CITY, Calif., March 9, 2017 – At Google Cloud NEXT ’17, Informatica®, the world’s leading data integration and data management company, announced an expanded partnership with Google Cloud in key areas of cloud integration, marketing analytics and data warehouse modernization to power faster and more accurate insights, increased agility and lower data management costs.

Supercharging Marketing Analytics with Google Cloud

Marketing analytics has emerged as a must-have solution for providing insights into customers and prospects in order to improve the success of marketing programs and make every engagement count. Informatica is working with Google Cloud to help marketing professionals have a next-generation, data-driven market engine within their organizations, with new capabilities in marketing analytics and data warehouse modernization.

Today, Google Cloud announced the beta availability of BigQuery Data Transfer Service that automatically centralizes data from AdWords, YouTube, DoubleClick and Google Analytics 360 into Google BigQuery, giving marketers a single source of truth they can trust.

Informatica further enhances the value for marketing organizations by combining, enriching and augmenting existing Google Marketing data with data from social, CRM and marketing automation sources. Informatica’s out-of-the-box connectivity to sources such as Marketo, Eloqua, Salesforce and Microsoft Dynamics quickly transforms and loads the desired data into Google BigQuery for a holistic view of the entire marketing landscape. These powerful insights allow organizations to provide next great offers to their customers based on past purchases, preferences and behaviors on the web.

“One of the great challenges for marketers today is that they are awash in data about their customers,” said Sally Jenkins, executive vice president and chief marketing officer, Informatica. “A decade ago marketing was a discipline driven by preference, experience and gut-feeling. Today, marketers are one of the most data-driven function in organizations. With Informatica, customers can pull data from the critical marketing systems, such as Marketo, Eloqua and Salesforce, into Google BigQuery. By combining Google Cloud Platform, an extremely powerful, scalable and cost-effective big data analytics platform, with Informatica Cloud® which offers connectivity and data management, customers can expect powerful insights, recommendations and offers, which is what everyone is looking for.”

Expanding Support for Google Cloud – Google BigQuery, Google Cloud Storage and Cloud SQL

Informatica’s data management offerings are well aligned and are expanding their support for the Google Cloud Platform. Today, Informatica is announcing the integration of Informatica Cloud with Google BigQuery, Google Cloud Storage and Cloud SQL.

  • Google BigQuery: Informatica Cloud for cloud integration scales from proof-of-concept to petabyte-scale production systems. With the Informatica Cloud connector for Google BigQuery, Google Cloud customers can use Informatica Cloud’s native, high volume connectors to transform and load data into and out of BigQuery from cloud applications, social IoT and on-premise sources.
  • Google Cloud Storage: With the Informatica Cloud connector for Google Cloud Storage, Informatica Cloud can move and synchronize data of all types and volumes into and out of Google Cloud Storage for big data analytics.
  • Cloud SQL: Informatica Cloud support for Cloud SQL will simplify the migration of data from on-premise databases into Cloud SQL, Google’s fully managed, transactional database service.

Additionally, Informatica is excited to support new Google Cloud Platform products with planned availability of connectivity to Google Spanner.

Expediting Enterprise Data Warehouse Modernization with Google BigQuery

As enterprises continue to replace or augment traditional data warehouse implementations with Google BigQuery, they are looking for ways to fast-track the migration of data to their new cloud infrastructures while minimizing risk. Informatica provides hybrid data management solutions designed to accelerate the migration of data to Google BigQuery, delivering and synchronizing trusted data from cloud, on-premise and big data sources.

About Informatica

Informatica is 100 percent focused on data because the world runs on data. Organizations need business solutions around data for the cloud, big data, real-time and streaming. Informatica is a leading provider of data management solutions, in the cloud, on-premise or in a hybrid environment. More than 7,000 organizations around the world turn to Informatica for data solutions that power their businesses.