Re(de)fining Big Data
When it’s all said and done, Big Data is not about technology, but how technology creates business value. In this Communiqué, Neuralytix examines the possible refining or re-defining of the concept of Big Data. We propose an alternative to the standard “V”’s that most of the market research firms have adopted.
Instead, Neuralytix proposes the following definition for Big Data: “a set of technologies that creates strategic organization value by leveraging contextualized complete data sets.”
The Neuralytix Creating Value by Contextualizing Data, or CV[D], Principle
Neuralytix approaches our consulting practice by applying our proprietary principle called Creating Value through Contextualizing Data, or CV[D]. CV[D] asserts that information technology (IT) has evolved from simple automation and productivity improvements to an essential success factor for organizations to create value and competitive advantage. Additionally, Neuralytix believes that the traditional silos into which technology is categorized, such as hardware, software, services or servers, storage and networking are too simple and not representative of the contemporary IT environment.
By moving away from the traditional silos of hardware (server, storage, networking) and software, IT vendors and end-users can finally take a converged and holistic view of their entire IT operations. The result is a movement away from concentrating on technology for technology-sake to technology for business purposes.