Data as a Service (DaaS)
Our firm pioneered research and advisory on how our clients and their customers realize the value of data.
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Data as a Service (DaaS)

Overview

In 2013, Neuralytix introduced the concept of Data as Currency.

We used currency as an analogy for data because like currency, if you invest data well, it provides a return; if you keep your data locked up in a vault, then eventually the value of the data will depreciate due to inflationary factors; if you gamble with your data, you may win or lose in dramatic fashion; you can also create arbitrage with data by selling it raw (such as customer data), enhanced (such as comparative data), or for final consumption, which we consider “Data-as-a-Service” (DaaS).

How do you realize the value of your data? We help our clients to understand the value of their data, how to “invest” it optimally, how to protect it over time, and even how to “insure” your data.

Combine this with Big Data, artificial intelligence, machine learning (AI/ML), and the opportunity to make money from data is greater than ever.

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How We Can Help

Analyst & Investor Relations

Develop persuasive relationships with your influencers including industry and financial analysts

Competitive Intelligence

Go beyond technical comparisons and understand the strategies and tactics your competitors are employing.

Content & Collateral

Let us help you accelerate your content and collateral development and execution.

Go to Market Strategy

A successful go to market strategy is critical. We help our clients create scalable and sustainable strategies.

Product Marketing

Message and position your company, your values, and your products and solutions to improve your win rates.

Product Strategy

Prioritize product features and futures to stay ahead of your competition and meet consumer expectations.

Sales & Marketing

Empower your sellers to close larger deals faster and more often.

Strategy

Our expertise and experience of the technology market help founders and investors realize the ambitions to which they aspire.