In 2013, Neuralytix introduced the concept of Data as Currency.
We used currency as an analogy for data because like currency, if you invest data well, it provides a return; if you keep your data locked up in a vault, then eventually the value of the data will depreciate due to inflationary factors; if you gamble with your data, you may win or lose in dramatic fashion; you can also create arbitrage with data by selling it raw (such as customer data), enhanced (such as comparative data), or for final consumption, which we consider “Data-as-a-Service” (DaaS).
How do you realize the value of your data? We help our clients to understand the value of their data, how to “invest” it optimally, how to protect it over time, and even how to “insure” your data.
Combine this with Big Data, artificial intelligence, machine learning (AI/ML), and the opportunity to make money from data is greater than ever.