What will happen to collecting?

I had to go to our local US Post Office today. It was definitely a blast from the past. My preferred messenger/postal carrier is FedEx (which has a location conveniently opened 24 hours a day, directly across the street from me). As I waited (im)patiently in line, I...

Social Media Analytics: More than Just Marketing

Social media analytics – sentiment, influence, conceptual search of social media topics, etc. – are useful tools in the marketing professionals’ toolkit. For the most part, that is how social media analytics are viewed. They help marketing to understand the...