Social Media Analytics: More than Just Marketing

Social media analytics – sentiment, influence, conceptual search of social media topics, etc. – are useful tools in the marketing professionals’ toolkit. For the most part, that is how social media analytics are viewed. They help marketing to understand the...

Big Data Analytics and Data Science Events, September 2013

Wolfram Data Summit, September 5-6, Washington DC 2013 Tableau Customer Conference, September 8-12, National Harbor, Maryland 2013 ASE/IEEE International Conference on Big Data, September 8-14, Washington, DC XLDB 2013, 7th Extremely Large Databases Conference,...

The Rise of the CDO: A Tale of Two Roles

    What’s a beleaguered CIO to do? Not only CIOs are told repeatedly to expect that Chief Marketing Officers (CMOs) will soon have larger IT budgets, they also have to contend with new threats: two rising “chiefs,” conveniently and confusingly labeled with...