Your Issues are My Issues — How Does This Statement Apply to Enterprise Technologies?

Recently, Neuralytix took on the statement “your issues are my issues” that one New York City Council candidate expressed during her campaign. We asked how that question applies to the technology industry (and in particular the enterprise application market).

This report looks at the implications of taking on the issues (related to the end-user) and how to make it [I.T.’s] issue.

Social Media Analytics: More than Just Marketing

Social media analytics – sentiment, influence, conceptual search of social media topics, etc. – are useful tools in the marketing professionals’ toolkit. For the most part, that is how social media analytics are viewed. They help marketing to understand the...

IBM on Innovation

I listen to a lot of presentations on innovation. More accurately, I hear the word innovation sprinkled in presentations like grated Parmesan on spaghetti. Like the cheese, mentioning innovation is supposed to make something taste better by its inclusion. Too much...