Our team is considered by the storage industry as one of the leading global industry analyst and consulting firms in the storage market. Over the last 30 years, we have built a reputation in the storage industry for our comprehensive and authoritative knowledge of the market, our thought leadership, and our objective and realistic vision of the enterprise storage market.

Arguably, data storage is one of the most mature, yet most competitive part of IT infrastructure. Every business relies on data to enable them to be data-driven and use data to drive their AI and GenAI initiatives.

We predicted and wrote the first validation paper nearly 20 years ago that promoted object storage as the most viable, sustainable, and opportunistic technology that will ultimately become the largest storage market.  The market has definitively proven our foresight and predictions of the object storage market. Today, the object storage market is the largest component of the overall storage market, around US$65 billion, and that market continues to grow at an incredible pace. For nearly 25 years, we have provided our advice to every storage vendor (past and present). We maintain strong relationships with nascent and establish storage vendors.

With the consolidation and maturity of the storage market, our clients – end user clients, financial investment firms, the largest global management consulting firms, and technology vendors – rely on us to help them understand the market and competitive landscape, the technical differentiation, and opportunities of specific storage vendors.