Does your business really exist?

From Neuralytix LinkedIn post:

Too many vendors, both startups and leading multinational IT vendors, have said to Neuralytix and our principal analyst, Ben Woo words to the effect that “we’re the best kept secret in the industry”.

In a market that is so saturated, and one in which so many vendors make broad claims about their capabilities, being the “best kept secret” essentially makes your company or product non-existent.

So ask yourselves this question. If you are a secret, if you are non-existent, how and why are you running your business?
Harsh? Maybe. Reality? Definitely!