Mobile / Social Archives | Page 12 of 14

Sunny Skies for iOS and Android, Cloudy for Windows Phone, Stormy for BlackBerry

When I speak with an enterprise application vendor about their mobile strategy there is always the perfunctory question about which platforms they support. As I interviewed companies for my upcoming paper on Mobile CRM: The Evolution of CRM Systems, a pattern emerged....

Your Issues are My Issues — How Does This Statement Apply to Enterprise Technologies?

Recently, Neuralytix took on the statement “your issues are my issues” that one New York City Council candidate expressed during her campaign. We asked how that question applies to the technology industry (and in particular the enterprise application market).

This report looks at the implications of taking on the issues (related to the end-user) and how to make it [I.T.’s] issue.

All Devices Are Not The Same When it Comes to Enterprise Applications

I was thinking about the different roles mobile devices play I our business lives while watching one of those new Microsoft iPad attack commercials for the twelfth time the other. In this version, an iPad Mini’s Siri tries to talk to someone using a 7 inch...

Social Media Analytics: More than Just Marketing

Social media analytics – sentiment, influence, conceptual search of social media topics, etc. – are useful tools in the marketing professionals’ toolkit. For the most part, that is how social media analytics are viewed. They help marketing to understand the...